Alex Fiz serves as President of Aimbridge LATAM and Aimbridge All-Inclusive divisions, where he is responsible for driving strategic growth, operational performance, and owner value across Latin America, the Caribbean, and Aimbridge’s global all-inclusive portfolio. In this role, he oversees multi-country operations with a focus on profitability, guest satisfaction, talent development, and brand alignment across diverse markets.

Alex brings more than three decades of global hospitality leadership experience across operations, commercial strategy, and organizational transformation. Prior to joining Aimbridge, he held senior executive roles with Marriott International, where he led the Caribbean and Latin America region and played a pivotal role in the creation and expansion of Marriott’s All-Inclusive platform. He has overseen large-scale, multi-brand portfolios across multiple countries, consistently delivering strong financial performance while building high-performing teams and long-term owner partnerships.

Alex’s background also includes senior commercial leadership roles across Sales, Marketing, and Distribution, along with general management experience in Europe and Latin America, including serving as Opening General Manager of the Renaissance Paris Arc de Triomphe Hotel and the rebranding of the Barbados All-Inclusive and Luxury portfolio of Marriott International. He is recognized for a market-driven leadership style, a strong focus on talent development, a unique partnership with owners and developers, and the ability to scale performance through clear operating rhythms and disciplined execution.

Alex is currently pursuing a Doctorate in Business Administration (DBA) at IE University in Madrid. He holds an MBA from Universidad de Palermo, where his thesis on Yield Management was approved with honors. He has completed Harvard Business School’s Road Map and Balanced Scorecard—Driving Performance and Cornell University’s Professional Development Program in Strategic Marketing and Yield Management. His achievements also include serving as a guest speaker at Cornell University.

Rob Tanenbaum leads Asset Management for Aimbridge Hospitality, building the institutional asset management practice that partners with ownership across Aimbridge's brand-managed portfolio. Rob works directly with owners, brands, and property teams to translate strategy into performance, driving accountability, transparency, and long-term asset value.

Rob brings more than 30 years of hospitality experience across private equity, public REITs, and independent ownership structures. Most recently, he served as Managing Director of Strategic Operations at Trinity Investments, where he oversaw asset management initiatives across the U.S. and Europe, implemented data-driven asset management frameworks, led organizational restructuring efforts, supported major refinancing and disposition activity, and partnered on large-scale renovations and brand conversions.

Previously, Rob held senior leadership roles including Managing Director and Head of North American Hotel Asset Management at Starwood Capital Group, Executive Vice President of Asset Management at Park Hotels & Resorts, and Chief Operating Officer and Executive Vice President of Asset Management at DiamondRock Hospitality, where he oversaw large, diverse portfolios and drove meaningful RevPAR, NOI, and margin growth through capital investment, operational optimization, and management platform transitions.

Rob began his career with Four Seasons Hotels and Resorts and is a graduate of The Pennsylvania State University, where he earned a B.S. in Hotel, Restaurant, and Institutional Management with High Distinction.

Kevin Schwab is a seasoned hospitality executive with more than 35 years of leadership experience across the United States, the Caribbean, and Latin America. Fluent in English and Spanish, Kevin has built a distinguished career driving operating excellence, profitability, and guest satisfaction in complex resort and urban markets, while maintaining a disciplined focus on owner returns and cost control.

Over a 37-year career with Marriott International, Kevin held senior regional and hotel leadership roles, including Area Vice President for Mexico and Central America and Area Vice President for the South-Central United States, where he oversaw portfolios generating more than $1.2 billion in annual revenue. Across these roles, he consistently improved RevPAR index, profitability, owner satisfaction, and employee engagement, while leading regions ranked #1 in guest satisfaction in the U.S. His experience spans Mexico, Panama, Puerto Rico, Aruba, and the continental U.S.

Kevin is recognized for delivering meaningful financial turnarounds, including increasing net operating income at The Ritz-Carlton San Juan from $1.5 million to $15 million, achieving double-digit profit growth on flat sales, and driving sustained RevPAR index gains well above market benchmarks. His leadership style combines hands-on operational rigor with strategic insight, aligning teams around revenue growth, cost efficiency, and long-term value creation.

Kevin holds an MBA and undergraduate degrees from Johnson & Wales University, where he graduated Magna Cum Laude, and was awarded a Doctor of Business Administration in International Hotel & Tourism Management (honoris causa). He has also served in leadership roles within regional hotel associations and industry boards.