Strategic GrowthDriving investment and hotel growth opportunities

Responsible for growing the Aimbridge footprint in Latin America through third-party management opportunities and portfolio acquisitions. With 20+ years of experience in commercial real estate, sales, financing, and investment, Patricio has built a strong network in the region. While working for companies such as CBRE Hotels, Starwood and Posadas, Patricio was responsible for expansion in the region by identifying and evaluating business opportunities. He also has extensive experience with management and franchise contracts, managing regional budgets, and leading top performance teams in very aggressive growth plans.

As Vice President of Development for Mexico and Central America, Luis René Sánchez leads growth strategies for business hotels and resorts, managing projects comprehensively from conception to execution. With over 20 years of experience in the hospitality industry across Latin America, he has a strong background in development, expansion, and structuring hotel agreements. He recently served as Development Director at Wyndham Hotels & Resorts Mexico and previously held senior positions at IHG Hotels & Resorts.

Javier is responsible for the growth and expansion of the company in key markets, bringing over 20 years of experience in hospitality and real estate across Latin America and the Caribbean. An expert in asset-light growth models, joint ventures, and international negotiations, he has led major projects at Hard Rock Hotels & Casinos, Realogy Holdings, and Wyndham Hotel Group. Based in Costa Rica, he is recognized for his regional expertise and ability to deliver results at an institutional level.

Head of the Feasibility Department, responsible for developing financial proformas and business proposals for new Hotel Management Agreements. With more than 15 years of experience in the hospitality industry, she has delivered a broad portfolio of business cases and analyses that inform strategic growth. At Aimbridge, she was instrumental in launching the All-Inclusive Division, leading initiatives across market analysis, business development, and cross-functional collaboration. In previous roles, Magaly developed programs and initiatives spanning quality assurance systems, market intelligence, customer satisfaction and loyalty, and brand health and performance.

Head of Technical Services at Aimbridge LATAM, responsible for supporting hotel development, technical services, brand compliance, and project execution across Mexico, Latin America, and the Caribbean. With more than 10 years of experience in the hospitality industry, Wendy has collaborated with owners, developers, operators, and international brands to maximize asset value and operational performance. Her expertise includes hotel development, project management, operational integration, and the implementation of international standards, leading complex hospitality projects across the United States, Canada, Mexico, and the Caribbean.