Aimbridge LATAM & All-InclusiveExecutive Leadership
Aimbridge LATAM & All-Inclusive's Executive Leadership Team brings decades of experience managing branded hotels, resorts, and all-inclusive destinations across Mexico, the Caribbean, and Latin America. Combining regional expertise with the resources of the world's leading third-party hotel management company, our leaders drive operational performance, commercial success, and long-term value for owners while positioning properties for sustained growth in today's evolving hospitality landscape.
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Alex Fiz serves as President of Aimbridge LATAM and Aimbridge All-Inclusive divisions, where he is responsible for driving strategic growth, operational performance, and owner value across Latin America, the Caribbean, and Aimbridge’s global all-inclusive portfolio. In this role, he oversees multi-country operations with a focus on profitability, guest satisfaction, talent development, and brand alignment across diverse markets.
Alex brings more than three decades of global hospitality leadership experience across operations, commercial strategy, and organizational transformation. Prior to joining Aimbridge, he held senior executive roles with Marriott International, where he led the Caribbean and Latin America region and played a pivotal role in the creation and expansion of Marriott’s All-Inclusive platform. He has overseen large-scale, multi-brand portfolios across multiple countries, consistently delivering strong financial performance while building high-performing teams and long-term owner partnerships.
Alex’s background also includes senior commercial leadership roles across Sales, Marketing, and Distribution, along with general management experience in Europe and Latin America, including serving as Opening General Manager of the Renaissance Paris Arc de Triomphe Hotel and the rebranding of the Barbados All-Inclusive and Luxury portfolio of Marriott International. He is recognized for a market-driven leadership style, a strong focus on talent development, a unique partnership with owners and developers, and the ability to scale performance through clear operating rhythms and disciplined execution.
Alex is currently pursuing a Doctorate in Business Administration (DBA) at IE University in Madrid. He holds an MBA from Universidad de Palermo, where his thesis on Yield Management was approved with honors. He has completed Harvard Business School’s Road Map and Balanced Scorecard—Driving Performance and Cornell University’s Professional Development Program in Strategic Marketing and Yield Management. His achievements also include serving as a guest speaker at Cornell University.
David Gauna serves as Operations Vice President at Aimbridge LATAM, where he oversees the operation of approximately 30 hotels across Mexico. In this role, he is responsible for operational performance, profitability, guest satisfaction, owner relations, and the implementation of strategic business transformation initiatives.
With more than 20 years of experience in the hospitality industry, David has built a strong track record in operations, commercial strategy, business development, and high-performing team leadership. Throughout his career, he has held leadership positions with globally recognized brands including Marriott International, W Hotels, St. Regis, Westin, Live Aqua, and Courtyard by Marriott, gaining extensive expertise in luxury hotel management, regional operations, and the development of sustainable growth strategies.
Prior to joining Aimbridge LATAM, he held several senior executive roles, including Managing Director of Live Aqua San Miguel de Allende, Regional General Manager for the Puerto Vallarta, Punta Mita, and Guadalajara region with Marriott International, and General Manager of Marriott Puerto Vallarta Resort & Spa and Courtyard by Marriott Mexico City Airport. In these positions, he successfully led hotel openings, managed multi-property operations, and strengthened key performance indicators related to revenue growth, profitability, and guest experience.
David holds a Bachelor's Degree in Hospitality Management from Instituto Regiomontano de Hotelería and an MBA from Universidad del Valle de México. His leadership style combines strategic vision, results orientation, talent development, and a strong commitment to operational excellence and service quality, enabling him to drive growth, profitability, and long-term organizational success.
Sergio Oseguera serves as Commercial Vice President at Aimbridge LATAM, where he leads the region's commercial strategy, driving hotel performance through initiatives focused on sales, marketing, revenue management, and business results optimization.
With more than 20 years of experience in the hospitality industry, Sergio has established a strong track record in commercial strategy, revenue growth, hotel operations, and business transformation. Throughout his career, he has held leadership roles with recognized organizations including IHG Hotels & Resorts, Fibra Inn, Grupo Hotelero Prisma, and Hampton Inn, developing a comprehensive understanding of both hotel operations and commercial management.
Before joining Aimbridge LATAM, he served as Director of Sales for Mexico, Latin America, and the Caribbean at IHG Hotels & Resorts, leading commercial strategies across one of the company's most significant regions. He also held executive positions at Fibra Inn, including Senior Director of Sales & Marketing and Senior Director of Hotels Operations, where he managed nationwide hotel portfolios and contributed to the growth and market positioning of multiple brands throughout Mexico.
Sergio began his career in hotel operations, serving as General Manager of several properties, an experience that strengthened his ability to integrate operational excellence with results-driven commercial strategies. He holds a Bachelor's Degree in Tourism and Travel Services Management from Universidad Cristóbal Colón and has earned the Certified Hotel Administrator (CHA) designation from Emory University's Goizueta Business School.
His leadership is distinguished by a strong results orientation, strategic thinking, organizational transformation capabilities, and talent development. These qualities have enabled him to deliver sustained growth and strengthen the commercial performance of the organizations he has led.
Prominent in the hospitality industry, specialized in the strategic and operational management of the luxury All-Inclusive segment. Senior VP of Operations for the All-Inclusive Division at Aimbridge Hospitality, where he contributes to maximizing profitability and service quality. He has led properties for Marriott International and Hyatt Hotels Corporation.
Elite, future-focused hospitality leader who serves as Vice President Commercial, All-Inclusive at Aimbridge Hospitality. She spearheads the commercial transformation and market expansion of Aimbridge’s rapidly growing, dedicated resort portfolio. Antoinette leverages an illustrious corporate legacy—including driving regional sales operations at Marriott International, and key strategic advisory roles for the Government of Aruba's Ministry of Tourism.
Patricio del Portillo serves as Business Development Senior Vice President at Aimbridge LATAM, where he leads the company's growth and expansion strategy through the identification, evaluation, and execution of development and business opportunities across the region.
With more than 20 years of experience in real estate investment, hotel development, and business development throughout Latin America, he has held leadership positions within some of the hospitality and real estate industry's most respected organizations. Prior to his current role, he served as Vice President of Development at Aimbridge LATAM from 2022 to 2025. Earlier in his career, he was Director at CBRE Hotels and Director of Development & Acquisitions for Mexico and Central America at Starwood Hotels & Resorts Worldwide.
His expertise includes investment evaluation and structuring, real estate and hospitality development, and the establishment of strategic partnerships that support sustainable organizational growth. His extensive knowledge of the Mexican and Latin American markets has positioned him as a respected leader within the sector.
Patricio holds a Bachelor's Degree in Business Administration from Instituto Tecnológico Autónomo de México (ITAM) and an MBA from IPADE Business School.
Edmundo Fuentes serves as Business Transformation Senior Vice President at Aimbridge LATAM, where he leads strategic initiatives focused on digital transformation, process optimization, technological innovation, and the development of analytical capabilities to enhance the organization's competitiveness and evolution.
With more than 10 years of experience in engineering, information technology, data management, and FinTech solutions, he has built a strong track record leading high-impact projects across Mexico and Latin America. Throughout his career, he has designed, developed, and implemented large-scale cloud-based transactional systems, advanced data analytics platforms, and algorithmic engines for the financial sector.
Prior to his current role, Edmundo served as Vice President of Information Technology at Aimbridge LATAM from 2019 to 2025. He is also Co-Founder and Chief Executive Officer of Angle Consulting, a firm specializing in technology consulting and business transformation.
Edmundo holds a Bachelor's Degree in Mechatronics Engineering from Tecnológico de Monterrey and a Master's Degree in Finance from EGADE Business School.
Fernando Yarto serves as Human Capital and Labor Relations Director at Aimbridge LATAM, where he leads the company's talent management strategy, labor relations, organizational culture, and regulatory compliance efforts.
He has extensive experience in human resources and labor relations within the hospitality sector, with particular expertise in union negotiations, collective labor relations management, and organizational practices that promote productive and sustainable work environments.
Before joining Aimbridge LATAM in 2019, Fernando served as Human Capital Director at Grupo Hotelero Prisma and previously as Human Capital Director at Fibra Inn, where he led talent and organizational development initiatives.
Fernando holds a Bachelor's Degree in Industrial Relations and a Master's Degree in Administration and Executive Management from Universidad Iberoamericana.
Elena Servín serves as Corporate Controller Director at Aimbridge LATAM and is responsible for leading the organization's financial strategy while driving profitability, operational efficiency, and sustainable business growth.
With more than 18 years of experience in the hospitality industry, she has developed a distinguished career in accounting, finance, and corporate control. Her leadership has focused on managing complex operations, strengthening internal control structures, and driving initiatives that optimize processes and create organizational value.
Prior to joining Aimbridge LATAM, she served as Corporate Controller at Grupo Hotelero Prisma, overseeing the financial management of 58 properties. She has also held positions with Hampton Inn Reynosa, Holiday Inn Aeropuerto, Hampton Inn Galerías Monterrey, and various financial outsourcing and corporate administration projects.
Elena holds a Bachelor's Degree in Public Accounting from Universidad Autónoma de Tamaulipas and specialized training in hospitality finance.
Gabriela Calvillo has served as Legal Counsel Director of Aimbridge LATAM since 2019, leading the company's legal strategy and providing comprehensive counsel on corporate, real estate, and regulatory compliance matters.
Before joining Aimbridge LATAM, she worked as an Associate in the Corporate and Real Estate Practice at Iglesias, Pozas & Páez, S.C., and as Senior Associate in International Legal Services at KPMG Cárdenas Dosal, S.C. Her experience includes corporate governance, commercial contracts, real estate transactions, regulatory compliance, and legal matters related to the hospitality industry.
Gabriela holds a Law Degree from Tecnológico de Monterrey, a Master's Degree in Business Law from Facultad Libre de Derecho de Monterrey, and completed Cornell University's Hotel Real Estate Investments and Asset Management program.
Rafael Casavantes serves as Shared Services Center Vice President at Aimbridge LATAM, leading the operations of TACTIK Shared Services Center, a platform that provides strategic and operational support to the company's business units.
He brings extensive experience in shared services, consulting, and continuous improvement across Mexico, Central America, and the Caribbean. Throughout his career, he has led business transformation initiatives focused on strategic planning, project management, process optimization, organizational development, and shared services models. His expertise includes Lean Six Sigma, Balanced Scorecard methodologies, and performance management systems.
Before joining Aimbridge LATAM in 2021, Rafael served as Chief Executive Officer of TACTIK Shared Services Center and previously as Director of Continuous Improvement, Human Capital, and SAP at Fibra Inn.
Rafael holds a Bachelor's Degree in Industrial and Systems Engineering from Tecnológico de Monterrey and an MBA from EGADE Business School.